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Need for master planner of affordable housing

The current challenging economic times is a good time for reflection and we should not waste the opportunity to take stock of where we are heading as a people and a nation.

Going by the adage that life begins at 50, Malaysia is still a fairly young nation and adopting more inclusive policies that mobilise the country's rich human and natural resources will be able to cushion the country from any adverse external shocks.

Reading about Bhutan and how its much-beloved king places great value on the wellbeing and happiness of his people by inventing the Gross National Happiness index is very inspiring indeed.

The fact that the people's happiness is listed as the top priority speaks volume of how much they are appreciated as individuals. Other inspiring aspects that we can take a leaf from include the emphasis on preserving the natural environment and promoting simple and non-intrusive way of living. Despite a deliberate policy to limit the number of tourists allowed to visit Bhutan, an increasing number of tourists are finding their way to Bhutan for its natural beauty and simple way of life.

Their simple way of lifestyle means one can get by with less and there is less pressure to chase material wealth.

In its place is the emphasis on personal virtues and wholesome values of integrity, honesty, generosity and empathy for other people.

I believe the promoting of such values will set the foundation for wholesome community and nation building for our country.

The Bhutan story must have prompted many of us to start reflecting on our journey of life, and how we have fared in terms of the happiness index.

Come to think of it, since the world economy is on the verge of a double-dip scenario and there will be very low or no growth in most nations, some tweaking in national policies and priorities may be what Malaysia needs to see our country and the people through the challenging times.

It may be a good idea for us to draw up a Malaysian Happiness Index to measure how our people are faring against the rest of the world.

In the fast changing world we live in today, the elements that contribute to our happiness are constantly changing but there are some evergreen or “true blue” ones that will remain come what may.

The list may include whether the people have a roof over their head; the cost of living and how much does it take for a family to get by on a daily basis; freedom of expression and to pursue one's interest; and ability for the people to keep safe and thrive in their society.

Recent events around the world have shown that social disparity is still a huge problem in both the developed and developing countries, and can become a source of social discord and public unrest.

In the face of the high cost of living and inflated property prices, one of the immediate tasks of the Government is to pay more attention to social or public housing, and ensure that people have a roof over their heads.

Providing the less-endowed populace with some basic necessities such as a home of their own is tantamount to offering them hope for a better tomorrow.

Even China is counting on its massive effort to build low-priced social housing for the low-income group to provide enough demand to sustain its real-estate market from collapsing. It has set a target to build 36 million subsidised housing by 2015.

In Malaysia's case, the need for concerted efforts to build adequate public infrastructure and housing cannot be over-emphasised as the ongoing efforts are still quite fragmented.

Instead of involving so many agencies in the execution process, having a dedicated agency as the master planner to oversee the overall planning and execution of the projects will ensure a higher rate of success to benefit more people.

Providing enough public housing and other social amenities should be accorded one of the top priorities along with the other economic-based initiatives under the government's Economic Transformation Programme.

The sharp increase in prices of goods and services, including that of property, meant people have less disposable income and spending power.

These projects will be able to wipe out the many squatters and slumps, and rejuvenate our cities. Focusing on public housing can also provide a cushion for the property market from stagnating during troubling economic times.

Deputy news editor Angie Ng hopes improving the Malaysian Happiness Index will be the basis for all nation building policies and initiatives going forward.

By The Star (by Angie Ng)

 

Legoland Malaysia names sales director

Legoland Malaysia, the first Legoland theme park to open in the Asia-Pacific and the sixth in the world, has appointed Thila Munusamy as the Director of Sales and Marketing to strengthen its senior management team.

In a statement today, it said that Thila will oversee the theme park's overall marketing, public relations, social media, sales and regional promotion activities.

Joining Sunway Lagoon as a marketing manager in 2005, she contributed to the successful turnaround of the company. She was also responsible for many successful marketing initiatives that propelled Sunway lagoon into an award-winning theme park.

"Given her wealth of experience in the hospitality and tourism sector, we are confident that Thila will play a key role in making LEGOLAND Malaysia a household name and a preferred destination for our target visitors," said its general manager, Siegfried Boerst.

By Bernama

 

Sime Darby Property honoured for sustainable development efforts

KUALA LUMPUR: Sime Darby Property Bhd has won two awards for outstanding achievements in the property development sector in Malaysia and Southeast Asia.

It bagged the BCI Asia Awards 2011, the second consecutive year that it has won the honour. The award covers Malaysia, Hong Kong, Indonesia, the Philippines, Singapore, Thailand and Vietnam.

Sime Darby Property managing director Datuk Wahab Maskan said it was an honour to be one of the top 10 developers in Asia and to be acknowledged for its sustainable efforts in Malaysia.

"These awards reflect the appreciation of society and customers for our efforts to provide sustainable development for our stakeholders. We will continue to work even harder to be the preferred developer in the region," he said.

Sime Darby Property was also recently conferred the Prime Minister's Hibiscus Award 2012 for Notable Achievement in the Environmental Excellence Category.

It won the award for its Bukit Jelutong township, following a two-stage assessment process that included a site visit and detailed submissions on 14 areas covering a range of environmental issues.

By Business Times

 

Hua Yang to focus on Malaysian market for now

KUALA LUMPUR: Property developer Hua Yang Bhd, will explore the overseas market when the company achieves its targeted RM800 million revenue in the next few years, says chief executive officer Ho Wen Yan.

"We hope to grow our revenue to RM800 million by 2018. By then, we will be at a comfortable size and can start looking for opportunities overseas or other high-end segments," he said.

For the nine-month period ended December 31 2011, Hua Yang's revenue was RM222.13 million.

Ho said the company could bring its affordable housing model and technical expertise to emerging markets like Vietnam, Cambodia and Indonesia.

"Currently, venturing overseas is not in our plan, not within the next three years. The Malaysian market is still very strong, especially for our segment, the affordable housing.

"After three years, we will take a look. I hope these countries are ready for foreign investors then. We are now exploring opportunities," he said.

On the domestic front, Hua Yang plans to launch its next township "Pulai Hijauan" in Johor in April or May.

"Everything is ready now for the official launch of the township," Ho said.

Pulai Hijauan, with an estimated gross development value (GDV) of RM380 million, is about a kilometre from the company's existing township, Taman Pulai Indah, in Skudai.

Ho said the total GDV for the company's ongoing projects and yet-to-be-developed ones was RM2.4 billion. Of this, the GDV for ongoing projects is about RM983 million.

By Bernama

 

Freehold project located next to Bukit Lanjan Forest Reserve

New phases: Low (right) and Ferdaus with the scaled models of Damansara Foresta.

With the scarcity of land in Selangor and especially in the greater Petaling Jaya, condominium dwellers don’t have the luxury of being surrounded by a green lung or natural environment. But now they will, with the ongoing freehold residential development of Damansara Foresta, being developed by Land & General Bhd in Bandar Sri Damansara.

Positioned as freehold “residential homes within nature”, this project is located next to the Bukit Lanjan Forest Reserve.

The overall project site consists of 17ha whereby only 8.5ha will be developed for residential development, leaving the remaining half as green lung especially for residents.

“The land area will be filled with no less than 3,000 trees to filter out city noises and airborne pollutants and supply natural fresh air,” said the company’s managing director Low Gay Teck.

The prime development will have good access to all parts of the Klang Valley via the Damansara-Puchong Highway (LDP), MRR2, New Klang Valley Expressway (NKVE) and Sprint Highway.

Phase 1 of the project consists of four blocks ranging from 227 to 327 units for each block. The unit size ranges from 1,400 to 1,600 sq ft to a luxurious penthouse of above 3,000 sq ft.

The selling price for Phase 1 ranges from RM500 to RM600 psf with a maintenance fee of 25 sen psf.

“We have sold 99% of Block 1 and 95% of Block 2. Our theme is to provide living in harmony with nature.

“We are now constructing Phase 1 which consists of four blocks of condos on a 6.9ha site. Registration is now open for the third block and the official launch will be held this month,” he added.

Within the vicinity, the residents of Damansara Foresta will also enjoy a natural park as well as other facilities including a jungle trek, hammock garden, tree house, camping site, lookout points and yoga zone.

There will be a three-tier security system comprising the main entrance guardhouse, a guard at the lobby area and access card security in the elevator as well as two parking bays for each unit.

“For Phase 1, residents can enjoy a big swimming pool, roof-top garden on each block, hanging bridges and pergolas.

“As a developer, we strive to provide functionality, accessibility and practicality. Therefore, every level of the condo will be accessible from the parking ramp for added convenience.”

The units come with a spacious living room.

“We spend a lot of time designing the units so residents can enjoy a luxurious space for living in an efficient manner. It gives them a sense of spaciousness,” said Low.

The company’s executive director Ferdaus Mahmood said the entire property was 180 metres above sea level.

“We’re selling lifestyle. Each unit comes with kitchen cabinets and air-conditioning points too,” said Ferdaus.

For all the four phases, a total of 2,700 units will be built. Phase 1 has 928 units.

By The Star

 
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